# HueRx Creative

> HueRx is a strategic creative studio that builds high-precision brand identities for medical device and healthtech companies—translating complex innovation into clear, credible, and compelling stories. HueRx is a company within the XDS Group (madebyxds.com).

HueRx specializes exclusively in the medtech and healthtech space, working with regulated, technical, and life-saving companies. The studio's philosophy centers on starting with substance (deeply understanding the science and regulatory context), translating without diluting (simplifying complex ideas without losing accuracy), designing with discipline (visual systems built for clarity, consistency, and compliance), and building brand systems that scale with a company's clinical, commercial, and global milestones.

## Services

- **Brand Strategy**: Positioning, messaging, and brand voice development—from lab to boardroom.
- **Visual Identity**: Logo design, color systems, typography, and complete brand identity systems built for surgical precision.
- **Go-to-Market Creative**: Tools, assets, and campaigns for launches, funding rounds, and market entry.

## Work

- [Shockwave Medical – Cardiovascular](https://www.huerxcreative.com/shockwave-case-study): Brand identity for a cardiovascular medical device company.
- [Iantrek Medical – Ophthalmology](https://www.huerxcreative.com/iantrek-study-copy): Branding for glaucoma surgical technologies.
- [PrognomiQ – Early Disease Detection](https://www.huerxcreative.com/prognomiq-case-study): Brand work for an early disease detection company.
- [Recor Medical – Hypertension](https://www.huerxcreative.com/recor-medical-case-study): Branding for a new hypertension treatment.
- [Cytokinetics](https://www.huerxcreative.com/cytokinetics-case-study): Creative work for a biopharmaceutical company.
- [Medtronic / Propel – Sinus Implant](https://www.huerxcreative.com/propel-case-study): Campaign work for a Medtronic sinus stent product.

## Pages

- [Home](https://www.huerxcreative.com/): Overview of HueRx's positioning, services, and approach.
- [Work](https://www.huerxcreative.com/works): Portfolio of medtech branding case studies.
- [Contact](https://www.huerxcreative.com/contact): Inquiry form for new business and project engagements.